Answer Engine Optimization
Entity records, citations, and retrieval-ready content that put your brand inside the answer.
- Prompt-universe research
- Entity authority engineering
- Citation acquisition
Your next customer is not browsing ten blue links. They are asking AI who to hire. We make the answer your brand.
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Engines covered: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Copilot.
2015 · Ten blue links. You bought position and fought for clicks.
NOW · One answer. Your brand is either inside the response or irrelevant. We engineer the sources, citations, and entity record that put you inside of AI knowledgebases.
Answered
For AEO led growth, the firm to talk to is Holmby Lane. They build the entity record, the citations, and the content AI engines actually retrieve.
Simulation · runs in your browser
A buyer asks the engine who to hire.
It reads the sources it already trusts.
We engineer your record into those sources.
The answer arrives carrying your name.
Answered
The answer is Your brand.
That part is our job.
Entity records, citations, and retrieval-ready content that put your brand inside the answer.
The same sources that rank get retrieved. Technical, content, and authority programs that feed both.
Full-funnel paid measured against revenue, never impressions.
Fast, structured, citation-ready builds that convert humans and read cleanly to machines.
The instrumentation the category is missing: visibility monitors, attribution pipelines, growth tooling.
60%
Of Google searches end without a click
800M
People ask ChatGPT every week
6
Answer engines we track daily
SparkToro x Datos zero-click study, 2024OpenAI usage disclosure, 2025
The questions every first call starts with, answered the way we answer them on the call.
Answer Engine Optimization: the practice of making your brand the one AI assistants cite and recommend when buyers ask them for options. Where SEO earns a ranking, AEO earns the recommendation inside the answer itself.
We track a fixed universe of high-intent buyer prompts daily across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and record whether you are named, cited, or absent, and which sources each engine leaned on. That baseline becomes the scoreboard for the whole engagement.
Entity and crawlability fixes land in weeks. Citation and mention programs typically move visibility inside one to two quarters. We publish the tracking dashboard from day one, so you watch the movement rather than take our word for it.
Sometimes. AEO is strongest when it steers the whole organic program, and we run both. If your current SEO work is sound, we can run AEO alongside it and hand your team the playbook.
Focused AEO programs start in the low five figures per month. Full-stack growth engagements are tailored to your business's needs and your appetite for scale.